Results from Alloy Media + Marketing's recent College Newspaper Audience study.
The report provides valuable data indicating college newspapers continue to reign as a top mass media choice among today’s college students.
The results of the NNN/NAA 2007 Newspaper National Network Website Influencer Study that looks at print/online newspaper users v. non-newspaper website users and their influences on others.
This study demonstrates the effectiveness and influence of newspaper – especially as part of an integrated marketing mix– in driving further consumer research that often results in the subsequent purchase of a product or a service.
This research demonstrates that the way a person experiences a magazine or newspaper can affect the way the person reacts to advertising in the publication.
