"Eight of 10 households (79%) say they either read or scan the advertising mail sent to their homes," and other findings of the latest USPS Household Diary Study.
The latest Vertis Customer Focus study findings show consumers have become more even receptive to using direct mail to seek information and obtain the best value.
The 2008 DMNews/Pitney Bowes survey shows that targeted direct mail remains a key channel in reaching consumers and influencing their purchase decisions.
Top-line results from the fifth year of EDSF’s ongoing research program to identify trends in the document communications industry (transactional service mailings and marketing communications).
Multichannel marketing -- offering customers more than one way to buy something -- has become common place. The meshed lines of different channels have resulted in a successful, synergistic marketing approach.
The immediacy of mail and the attention it receives by consumers gives a company’s marketing message an opportunity to be noticed unlike any other media channel.
An academic paper summarizing the survey of retail store managers’ attitudes towards the value, use, and future of printed promotional material (e.g., direct mail, catalogs, and in-store signage).
Media synergy is the ideal when planning advertising. This study shows that the most powerful combination is when direct mail is used in combination with national TV advertising.
