Forrester Research: The Digital Transformation

Publication Year 2007

This study surveys B2B marketers and their use of B2B marketing vehicles, with an emphasis on digital, as well as business decision makers' use of media to make decisions and do their jobs.

Added: 04/03/2008

Forrester Research: The Power of Industry-Specific Business Magazines

Publication Year 2007

Top executives are big consumers of industry-specific magazines. They are twice more likely to read six or more titles per month and spend six or more hours in a week doing so.

Added: 04/03/2008

Harris Interactive Study: the Corporate Decision Maker’s View of Business Media

Publication Year 2006

B2B magazines and websites are the places executives go to keep up with industry trends. Advertising in these vehicles builds awareness for advertised brands and generate hits to corporate websites as readers seek additional information.

Added: 05/30/2007

Forrester Research: The B2B Digital Marketing Shift

Publication Year 2005

This survey findings underline the synergy of using a multi-channel campaign (print, online, and face-to-face contact) to promote business products and services.

Added: 04/10/2007