Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness

Newest Fast Facts

Scarborough: Newspaper Rea...

Consumers Value Relevant M...

Magazines Account For 25% ...

Non-Profits Experimenting ...

Online Ad Revenues (% Shar...

Newest Summaries

Americans Reject Tailored ...

The USPS Household Diary S...

Direct Mail Receipt and Re...

2009 Characteristics Study...

Personalization

Fast Facts ( 4 )

Summaries ( 2 )

Displaying 1 through 2 of 2 items

Americans Reject Tailored Advertising and Three Activities that Enable It

Publication Year 2009

According to the findings of a study by the Universities of Pennsylvania and California, Berkeley, consumers don't like being tracked online, and the more they know about how they're being tracked the less they like it.

Added: 10/07/2009

The Power of Personalization: The Impact + Influence of Individualized Content Delivery

Publication Year 2008

CMO survey of 700+ top marketing executives insights into the various effects of customized content, collateral and personalized Web interaction on marketing effectiveness, customer acquisition, retention, and business outcomes.

Added: 09/30/2008

Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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