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Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness
 
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Envelopes

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Because It’s Personal: A Study of Consumer Use and Preference for Envelopes

Publication Year 2006

Consumers pay attention to direct marketing efforts, thus validating direct mail as a highly effective tool.

Added: 06/25/2007

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Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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