White Papers, Studies & Reports
The Case for Print Media Advertising in the Internet Age by Patricia Sorce, Ph.D. and Adam Dewitz, Rochester Institute of Technology
The Reality About the Promise of Printing in the Digital World by Harvey R. Levenson, Ph. D. and Cal Poly Graphics Communications graduate students
The Importance and Value of B2B Advertising During Times of Economic Uncertainty, American Business Media (free registration required to download)
The State of the News Media Report 2009, Pew Research Center's Project for Excellence in Journalism
A Channel in Transformation: Vertical Market Trends in Direct Mail 2009 by the Winterberry Group (free registration required to download)
"TransPromo Made Simple" from InfoPrint (free registration required to download)
Examination of Variable Data Printing (Part 1), summarizing the VDP research of Dr. Franziska Frey and Nicholas Barzelay, as reported by Digital Nirvana
