Opinions & Other Items of Interest
Integrated Media Strategies Are Necessary, by Anne Mai Bertelsen, MediaPost Engage:Boomers blog, August 3, 2009.
Mail's Multichannel Power, by Nathan Golia, DMNews July 27, 2009.
Is It Time to Invest in PURLs? (PDF), by Heidi Tolliver-Nigro, The Seybold Interactive Report, June, 2009.
Online Brands Turn to Traditional Ads, by Andrew McMains and Brian Morrissey, AdWeek, June 22, 2009.
Death of Direct Mail: An Alternate Perspective, by Heidi Tolliver-Nigro, Digital Nirvana, May 28, 2009.
Top 10 Reasons Print Should Remain a Vital Part of Your Marketer's Mix, by David Mammano, Folio Magazine, May 26, 2009.
Where Does Print Media Fit? It's Up to Us, by Dr. Joe Webb, WhatTheyThink, May 20, 2009.
It’s time to draw the line between 1:1 and TransPromo, by Duncan Newton, Digital Nirvana, May 13, 2009.
Engage: Gen Y - Mobile Marketing Won't Work Here , by Bret Bernhoft, MediaPost Publications, May 8, 2009.
Adding Value: Direct Mail, by Stephen Beals, Printing News, March 16, 2009.
Noel Ward: Leveraging Print with Electronic Media to Differentiate Yourself From the Competition, Kodak's Print Ambassador, January 28, 2009.
It’s Time for “Personalization 2.0″ by David Dodd, PrintCEOBlog, November 10, 2008.
Andy Tribute Makes the Case for Print, WhatTheyThink?, August 4, 2008.
History Shouldn't Forget Our 'Founding Printers' by Antonio Perez, chairman and CEO of Kodak, USA Today, July 4, 2008.
The Future of Print in Marketing Communications by Brian Wolfenden, Director of Marketing Communications, Presstek, WhatTheyThink, July 2, 2008.
Paper Lives by Charlie Corr, VP of Corporate Strategy at Mimeo.com, WhatTheyThink, July 1, 2008.
Traditional Media Not Dead Yet for Marketing, Study Says by Stuart Elliott, New York Times, June 18, 2008.
'Dead-tree Medium' No Longer: For Many Marketers, Print Outperforms Digital by Knowledge@Wharton, March 19, 2008.
