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Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness
 

Green/Sustainability

Position Papers and Reports

International Paper's Down to Earth Series:
Certification: Where does your paper come from?
Recycled vs. Virgin: Is recycled paper the best you can do?
Carbon Footprint: How big is your carbon footprint? 
Pixels vs. Paper: Are pixels greener than paper?

The Business of Green Media: It’s Not Just About Print, The Seybold Report

The Carbon Footprint of Email Spam Report, The Seybold Report

The Environmental Impact of Mail: A Baseline, Pitney Bowes

The Facts of our Value Chain, European Mail Industry Platform (EMIP)

Green Direct Mail, USPS

The Green Report Part 1 - Which is More Sustainable?, Printing News

Informing the Dialogue: Facts About Mail and the Environment, SLC Consulting

Marketers’ Views Remain Bright on the Topic of Sustainability, Despite Gloomy Economy, The American Marketing Association (AMA) and Fleishman-Hillard

Sustainability, Energy & Environment, A PrintCity Special Report

Opinion Pieces

Kill a Newspaper, Save a Tree? Not Quite by Esmé E. Deprez, BusinessWeek, October 9, 2009

Are You Prepared to Fight for Print’s Future? by Lisa Wellman, Don Carli, Kathleen Kaiser, Printing Impressions, October 5, 2009

Paper vs “The Coal-Fired Internet”? by Gail Nickel-Kailing, WhatTheyThink Going Green, October 6, 2009

How Green Is My Media? by Richard Romano, The Print CEO, September 1, 2009

Are Pixels Greener Than Paper? by Heidi Tolliver-Nigro, The Inspired Economist, August 24, 2009

Paper Versus the Web – Is There a Clear Winner? by Mark Line, The Guardian (UK), August 21, 2009

3 Key Questions to Ask About Your Green Practices by Ethan Boldt, Target Marketing, June 17, 2009

The Green Report Part 1— Which Is More Sustainable?  by Don Carli, Printing News, April 7, 2009

Ready or Not, Welcome to the Age of Low Carbon Publishing; by Don Carli, The Seybold Report, March 26, 2009

Publications

Deliver Magazine - The Green Room
MediaPost Blogs - Marketing:Green

 

Associations/Organizations

AIGA Center for Sustainable Design
American Forest & Paper Association
DMA Environmental Resource Center
Good for Forests
Mail Moves America
Paperrecycles.org
Printers' National Environmental Assistance Center
SGP (Sustainable Green Printing Partnership)
Sustainable Print Systems Lab at RIT
SustainCommWorld
Two Sides - National Assoc. of Paper Merchants (UK)
US EPA - Green Power Partnership
US EPA - PrintSTEP (Compliance Assistance)
WhatTheyThink - Going Green

 

 

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Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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