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Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness
 

About RIT

Founded in 1829 as the Rochester Athenaeum, Rochester Institute of Technology (RIT) has been a pioneer in career-oriented education and a leader in cooperative education since 1912. RIT is a coeducational, privately endowed Institute, enrolling more than 15,000 full- and part-time undergraduate and graduate students preparing for technical and professional careers.


It also has one of the oldest and largest co-op programs in the world, with more than 1,300 employers and 2,500 students participating. RIT's modern 1,300-acre campus is located in Rochester, the third-largest city in New York State. RIT is a world leader in graphic communications education and applied research. Through its School of Print Media, RIT's College of Imaging Arts and Sciences offers expertise in graphic media, printing systems, and traditional and electronic publishing.

 

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Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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