A recent study analyzing front-end performance at retail stores finds that magazines are big performers, accounting for 25% of checkout dollar sales and checkout profits.
The Magazine Publishers of America's "The Twenty Tweetable Truths About Magazines," a video of "quick takeaways about the enduring value of the magazine industry."
In the first nine months of this year, 383 magazines closed and 259 were launched, according to data released Tuesday by MediaFinder.com, an online database of U.S. and Canadian periodicals.
According to recent analysis of MRI data by MediaPost, over the last decade the total audience for leading consumer magazines has increased by about 8%.
The Magazine Publishers of America has released new analysis of media effectiveness that goes beyond treating all looking at all minutes of consumer media usage as equal.
According to BIGresearch's survey of over 17,000 US consumers, magazine ads lead at influencing online search for additional information on products and services.
MRI Starch Communications, specialists in print-advertising research, 2008 list of the top 10 most effective print ads at motivating readers to visit company websites.
The Simmons “Engagement Study” provides insight into the relationship that consumers have with advertising, not just the medium itself. Magazines rank highest in all Engagement Dimensions.
