The results of an update to comScore's "Natural Born Clickers" research shows that 8% of the Internet user base account for 85% of all display ad clicks.
According to am email deliverability study from Return Path, more than 20% of email is not delivered to the consumer's inbox. The failure rate is even higher for B2B commercial emails.
According to a study by Harris Interactive, Internet advertising efforts are on the rise, yet the majority of US consumers surveyed say they are frustrated by the most common types.
A report on search engine marketing (SEM) finds that while marketers continue to invest in search ads, they are less than satisfied with the results they're getting.
According to a new forecast from Forrester Research, consumers will receive more than 9,000 e-mail marketing messages a year by 2014. Ths equates to about 25 messages a day, more than double the daily average that consumers receive today.
Epsilon's Global Consumer Email study “demonstrates that the email channel does not exist in isolation from other online and offline channels,” says Andrew Frawley, president, Email and Digital Solutions at Epsilon. “Organizations must integrate these email best practices with communications in other channels to deliver the highest ROI programs.”
Traditional print magazine publishers released 76 digital initiatives during Q1 2009, a 10% increase year-over-year, according to research from Magazine Publishers of America (MPA).
A recent Burst Media survey finds that the vast majority (80%) of web users are concerned about the privacy of their personal information such as age, gender, income and web surfing habits.
A 2008 poll by the Consumer Reports National Research Center shows that most Americans are very concerned about what is being done with their personal information online. According to the poll, 82% of consumers are concerned about their credit card numbers being stolen online, while 72% are concerned that their online behaviors were being tracked and profiled by companies.
According to MRI’s 2008 American Kids Study, children are increasingly using the Internet to look for further information on products they see in print and TV advertisements.
According to a survey from Burst Media, ad cluttered websites not only annoy their audience, consumers state they have a less favorable opinion of an advertiser when their advertising appears on a web page perceived as cluttered.
