Direct marketing spending makes up 54.3% of all total ad expenditures, up from 52.7% last year, and is expected to remain above the 53% mark for the next five years, reports the Direct Marketing Association (DMA).
While many other business sectors have reduced their mail volume, fundraising "has stuck with its direct mail workhorse," according to analysis of data collected by North American Publishing's Who's Mailing What! Archive.
One of the findings of a recent social media survey of U.S. marketing executives is that it is direct marketing by far is expected to have the greatest impact on the success of companies and brands in the next year.
According to the USPS Household Diary Study, more than one of five households surveyed reported making a purchase as a result of advertising mail received.
According to a new study released today by Bredin Business Information (BBI), major marketers continue to move online to reach small and medium businesses, despite businesses preference for some offline tactics.
According to a new DMA study, 92% of all companies marketing to Hispanics report non-catalog direct mail as the most prevalent offline channel employed.
In 2008, every dollar spent on direct marketing advertising resulted in $11.63 in direct marketing driven sales, on average. Conversely, every dollar spent on non-direct marketing advertising resulted in an average of $5.24 in sales.
By 2013...
The 2008 DMNews/Pitney Bowes survey on consumer attitudes and behaviors related to direct mail finds that DM drives both prospective and returning customers to contact businesses.
Asked to judge the acceptability of various channels for marketing purposes on a scale of 1 to 5, respondents give direct mail an average score of 3.9, followed by e-mail at 3.7. All other channels average under 3.
