According to Scarborough Research, the Sunday newspaper (51%) and other print sources remain the top means for acquiring coupons. The study also finds text messages and email and finds they are an emerging source for coupons.
According to the NCH's Mid-Year 2009 Topline Coupon Facts, Sunday free standing inserts (FSI's) accounted for the majority of coupon distribution (86.2%) in the first half of 2009.
Research commissioned by UK-based Direct Marketing Association's (DMA) Inserts Council finds that printed advertising inserts complement online marketing by generating a significant online response.
The research found that an average of 52% of responses to inserts went online for additional information about a product or service.
The methods marketers use to distribute coupons are changing. The year 2008 saw an increase in coupons distributed via direct mail, the Internet, newspapers, and other methods. Other distribution methods, such as FSI's and in-ads, lost favor.
