Total B2B advertising spend in the first half of 2009 (tradeshows, print, digital) was $10.5 billion, reflecting a decline of 18.9% from the first half of 2008.
According to a study by Forrester Research and MarketingProfs, two-thirds of B2B marketers surveyed in 2008 said their budgets would either stay the same in 2009 or increase.
The study found that while online made gains it still trailed responses for trade shows, TV ads, telemarketing, direct mail and print—traditional media still commands the majority of most marketing budgets.
According to American Business Media’s (ABM’s) newly established 2009 Media Financial Survey, 2008 B2B media company revenue declined (2.2%) versus 2007, with revenue growth in online, live events, and data products helped offset declines in revenue for magazines.
American Business Media’s 2009 Media Financial Survey finds that 2008 B2B media company revenue declined -2.2% versus 2007 with revenue growth in online, live events, and data products helped offset declines in revenue for magazines.
According to BtoB’s “2009 Marketing Priorities and Plans” survey of B2B marketing professionals, nearly one-third of respondents plan to increase their marketing budgets in 2009.
Significantly, of those planning increases, one-quarter intend to raise them by more than 20%.
2009 spending plans by media charted out....
