According to recent research, many of the print mailings and online messages that companies send to their loyalty reward program members miss the mark.
An upside finding is that the Senior demographic reported a spike in engagement with rewards programs since the same questions were asked in 2007.
The 2009 DMNews/CognitiveDATA Data Management Survey queried C-suite executives on customer database management. As part of the survey, data related to personalized marketing mail was collected...
What is the proclaimed driving force behind the pursuit of personalized marketing? Over 700 marketing executives surveyed by the CMO Council in 2008 say the top factors are...
