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Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness
 

Trends/Issues

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2010 Census: The 'Average American' No Longer Exists

Publication Date: October 12, 2009

The 2010 Census is expected to find that nearly 310 million people live in the US, but, according to demographics expert Peter Francese one person will be missing: the average American.

Added: October 15, 2009

Reduced Advertising During Recession Negatively Impacts Consumer Perception

Publication Date: May 13, 2009

More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling.

Added: May 14, 2009

Senior Marketers: Top Marketing Trends of 2009

Publication Date: January 05, 2009

Results of the second annual Marketing Executives Networking Group (MENG) survey of Top Marketing Trends for 2009 finds Customer Satisfaction and Customer Retention remain the marketing concepts rated most interesting and relevant to most marketing executives.

Added: January 14, 2009

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