According to a new report, political advertising will hit $3.3 billion in 2010, an 11% increase over 2008, but still a 4% decrease compared to 2006.
TV takes the lion's share of ad spend (67%), followed by direct mail (20%).
Interpublic's Magna unit has released their updated US Media Advertising Revenue Forecast, moderating their 2010 advertising forecast. Magna now expects normalized advertising revenues to decline 1.3%. Their previously published expectations for a decline of 2.1% during 2010.
Total measured ad expenditures in the first half of 2009 fell 14.3% versus a year ago, according to data released by TNS Media Intelligence. Internet display (+6.5%) and FSI’s (+4.6%) were the only media to achieve expenditure growth in the first half of 2009.
The Nielsen Company's analysis finds that U.S. advertising for the first half of 2009 fell 15.4% compared to the first half of 2008.
Cable TV ad spending was the only measured medium to show growth through the first six months of the year.
The penetration of digital/online media has exceeded that of traditional media among small and medium-sized business advertisers for the first time, according to BIA's The Kelsey Group.
According to the latest survey from the ANA (Association of National Advertisers), marketers are still feeling the pressure to reduce costs and spending. Today, 87% of survey respondents indicate they are identifying cost savings and reductions, the same as one year ago, and only slightly improved from 93% six months ago.
Veronis Suhler Stevenson's latest Communications Industry Forecast (CIF) predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years...
The U.S. ad economy will decline 14.5% this year, according to a new forecast from Interpublic’s Magna unit. This is the first to employ Magna's new forecasting methodology.
According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), total online advertising revenues in Q1 2009 fell to $5.5 billion, down 10% from the previous quarter and down 5% from Q1 2008.
Forrester Research's latest forecast of interactive marketing spend predicts spend to reach nearly $55 billion by 2014. 60% of marketers say they will shift money away from traditional marketing to fund interactive.
In 2007 and 2008, the Internet’s share of total media ad spending rose by 1 percent. eMarketer projects that the online share of ad dollars will continue to grow, rising from nearly 10% this year to slightly more than 15% in 2013.
U.S. local advertising revenues to decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4% compound annual growth rate (CAGR). Only the local interactive segment is projected to show growth.
Ad-ology Research's Small Business Marketing Outlook report finds that while nearly all small businesses owners surveyed are concerned about the economy to some degree, 26% plan to spend more on advertising in 2009. They rank online, then direct mail as the most effective advertising media.
