Consumers Value TransPromo Documents

Publication Date: September 30, 2009

According to a study commissioned by InfoPrint Solutions, all consumers, but particularly young people, continue to value the financial documents they receive in the mail alongside online access. The study, conducted by Forrester Research, shows that consumers value personalized marketing on their bills and statement online, but even more so on paper.

Added: October 01, 2009

Senior Marketers Positive on TransPromo but Strategy Not Top of Mind

Publication Date: December 01, 2008

Select results of the CMO Council's survey of 650 senior marketers on the primary benefits of transpromotional strategies.

Added: December 09, 2008

Full Color TransPromo Applications to Jump More than 10-Fold by 2012

Publication Date: September 23, 2008

InfoTrends projects that the North American market for Transpromotional applications printed in full digital color represented 1.7 billion impressions in 2007. By 2012, the number of impressions is expected to reach 12.8 billion.

Added: September 17, 2008

InfoTrends' Latest TransPromo Findings

Publication Date: September 15, 2008

Select results from "Trans Meets Promo… Is It More than Market Hype?," an InfoTrend's survey of consumers, direct marketers, and print service providers.

Added: January 23, 2009

Transpromo and Consumers

Publication Date: March 04, 2008

Results of InfoPrint transpromotional marketing survey of 1,000 US consumers, age 18-35.

Added: November 13, 2008