To understand what marketing messages and channels of delivery were most valued by today’s customer, the CMO and InfoPrint undertook a survey of nearly 1,000 US consumers. The results show that regardless of channel, for consumers, relevancy and individualization of the marketing message is what is valued. In addition, for all types of mail received, print is opened and viewed more than electronic mail.
According to Harris Interactive's recent research, the majority of US adults think that printed media is easier to read than the digital equivalent. In addition, most adults reported that they feel more comfortable when they have something on paper than when it’s on screen,
A study performed by BrandScience for the UK’s Outdoor Advertising Association (OAA) has found that the return on investment for newspaper and magazine advertising is higher than that for TV and outdoor advertising.
ARAnet survey finds TV and the daily newspaper remain the most credible sources of info with American consumers, and that TV, followed by newspaper remain the most turned to sources -- but their numbers are dropping with radio and online coming on strong.
According to a new study, Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and TV -- yet both TV and newspapers are viewed as the most credible sources of news and information.
The Internet is “by far” the most important source of business information for top executives, according to the Ninth Annual Forbes/Gartner C-Level Executive Study,
A Harris Interactive poll finds that when it comes to getting information to help them with purchase decisions, American adults of all ages use a mixture of traditional media and means (face-to-face, print advertising, phone calls) and online media (company websites, review-oriented websites). Social media was the least frequently cited source for purchase decision information.
Recommendations by friends and family, opinions posted by
consumers online, and brand websites are the most trusted forms of advertising globally, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
According to the “Rise of the Digital C-Suite” study from Forbes Insights and Google, the Internet has become the most valuable information resource for US executives.
More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, with newspapers ranking second (17%). The most ignored advertising format is banner ads (47%).
The Nielsen Company has issued a new report challenging popular assumptions about teen media usage and finds that "teens can often be reached by the same means as their parents."
According to a study from psychographic-research company Mindset Media, personality is often a more effective prediction tool for media usage than demographics.....
Although online search dominates with consumers for finding local business info, consumers say they don't rely on search engines alone but use search in combination with print and other local media.
Deloitte's third edition "State of the Media Democracy" global survey assesses consumers preferences on a variety of topics.
Consumers across geographies rank TV advertising as having the most impact on their buying decisions. Magazine, online and newspaper ads occupy a second tier of influence across all countries.
The Fournaise Marketing Group , an organization specializing in the field of tracking, measuring and auditing the real-time performance of thousands of marketing and advertising campaigns finds DM, newspaper, and Email to be the most effective ad campaign media in 2008.
The third annual U.S. Media Myths & Realities survey, examining consumers’ use of dozens of traditional and new media channels, finds that consumers are using a wider variety of channels than ever before and the lines between media channels are becoming increasingly blurred.
According to a new study from InfoTrends entitled "Multi-Channel Communications Measurement and Benchmarking", marketers report an average improvement of 35% for multichannel campaigns (using print, e-mail, and web landing pages) over single channel print-only campaigns.
A new Ipsos Public Affairs study developed with IM MS&L reveals the large sway traditional media sources hold in shaping public opinion in the complex world of online and influence.
According to a survey on influential holiday advertising, fielded by the NRF's Retail Advertising and Marketing Association and BIG Research, finds that coupons (44.6%), word of mouth (32.3%), and ad inserts (30.1%) are the most influential media in driving consumers to shop at a particular store this holiday season.
A Forrester Research study asked North American consumers to rate their level of trust of various information sources. Traditional media, on a whole, still garners more trust from consumers than many digital sources.
McGraw Hill Research’s Laboratory of Advertising Performance (LAP) analyzed the performance of 600+ companies.
Those companies that maintained or increased their advertising during a recession saw a 275% increase in sales growth...
ANA's 2008 multicultural marketing survey finds print to be the most favored media vehicle for reaching multicultural audiences, Online advertising placed lowest.
Ipsos' BE:USA survey of 2,251 senior business executives finds that CFOs, CEOs, CMOs, CIOs, etc. act on advertising if they trust the media vehicle -- with print and TV winning out over online, more often than not.
National advertisers clearly understand the importance of print and other traditional media in the marketing mix.
When asked “What forms of advertising does your company currently buy?”, direct mail and newspaper advertising lead all local ad media purchased, at 57% and 52% respectively.
People often multitask while reading a magazine, watching TV or surfing the Internet. However, data from MRI’s recently released 2008 MediaDay study show that many consumers exclusively focus on a single medium with print media leading the way.
Among search marketers who run integrated campaigns, more than one-third pair search engine marketing with direct mail and nearly thirty percent combine search engine marketing with magazine or newspaper advertising.
A study examining consumers impressions of advertisements in different media finds that ads appearing in traditional media are “much more likely” to have made a positive impression with consumers than ads running in digital media.
