Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness

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Out-of-Home

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Teen Shoppers Notice Mall Advertising

Publication Date: June 04, 2009

Arbitron and Scarborough Research’s Teen Mall Shopping Attitude and Usage Study finds that 95% of teens notice mall advertising.

Added: June 05, 2009

Outdoor Advertising: 2008 Spend and Market Share

Publication Date: February 28, 2009

In 2008, advertisers spent $6.99 billion on outdoor advertising, accounting for 3% of total media ad market share. Billboards made up approximately 66% of outdoor advertising spend, followed by Alternative (16%), Transit (11%), and Street Furniture (7%).

Added: May 11, 2009

Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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