Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness

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Custom Publishing

Fast Facts ( 3 )

Summaries ( 1 )

Displaying 1 through 3 of 3 items

Custom Publishing: Consumers Read and Take Action

Publication Date: April 07, 2009

A new Custom Publishing Council (CPC) study finds that custom publishing has increased in influence and acceptance.

Added: April 08, 2009

B2B Marketers Spend Big on Custom Content

Publication Date: April 15, 2008

Business marketers, on average, report spending 29.4 percent of their total 2008 marketing budget on custom content. Business marketers report engaging in the following customized content/custom publishing activities:

Added: May 09, 2008

Custom Publishing - Growth (U.S.)

Publication Date: October 05, 2006

Added: July 16, 2007

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