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According to recent analysis by MediaPost, over the last decade (2000-2009) the total audience for leading consumer magazines, as measured by Mediamark Research and Intelligence, has increased by about 8%.
MediaPost analyzed MRI's annual spring audience figures over the last decade for 80+ titles in three broad categories: general interest, women's interest and men's interest.
Their findings: General interest magazines declined slightly from 2000-2009, with a -1.4% drop, but there were healthy increases in the total audience for women's interest (up 13.3%) and men's interest (13.1%).
To be included in the analysis, every title had to be published continuously and measured by MRI every year from 2000-2009.
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