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October 2009 -- Total B2B advertising spending in the first half of 2009 (tradeshows, print, digital) was $10.5 billion, reflecting a decline of 18.9% from the first half of 2008.
B2B digital revenue in the first half of 2009 was $2.1 billion, a 3.0% decline from 2008, magazine revenue in the same period was $3.8 billion, a 26.5% decline compared to 2008, and trade show revenue was $4.6 billion, an 18.6% decline.
Trade shows accounted for the greatest share of revenue in the first half of 2009 (43.5%). Print share declined by 3.4%, from 39.9% in 2008 to 36.5% in 2009.
Though B2B digital revenues declined in the first half of 2009, digital accounted for a 20.0% share of revenue, a 3.3% increase from 2008.
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