Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness

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Magazine Ad Effectiveness Continues to Grow

Two measures of ad effectiveness for magazines—ad recall and actions taken as a result of seeing an ad—both continue to grow, according to Affinity’s VISTA Print Effectiveness Rating Service. From 2005 to 2008:

Action-taking (based on readers recalling specific ads) increased by 10%
Ad recall increased by 6%

Source: Magazine Publishers of America, 2009/10 Magazine Handbook, accessed June 22, 2009.

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